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Tim Urban Red Button or Blue Button Question or Red vs. Blue Button Moral Dilemma Poll refers to a thought experiment and hypothetical question proposing a philosophical ethical dilemma (similar to the Trolley Problem) in which everyone in the world must take a private vote by pressing either a red or blue button, with the rules being that if more than 50 percent of people press the blue button, everyone survives, but if less than half of people press the blue button, only those who pushed the red one will survive.
The question was posted by X / Twitter user Tim Urban (waitbutwhy) in late April 2026, with numerous polls, reactions, discussions and memes appearing in the following days as the viral debate spread online. The poll notably referenced similar, earlier questions of the same nature, but didn't go viral.
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