People Are Making A Heart By Striking This Pose In Viral Twitter, Instagram Trend From Japan

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The Heart Butt Challenge is a social media trend where people, typically women, upload photos taken from behind of themselves bent over at the waist and joining the tips of their fingers around their knees, making a rough heart shape. The trend allegedly began in Japan and was started by X / Twitter user and cosplayer @kykyky618. The trend went viral in early April 2026 on sites including X / Twitter and Instagram. The trend largely consists of photographs, but also includes drawings and other forms of art.

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