U
/u/Odrac_
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I know this sounds obvious, but almost nobody actually does the work to avoid it.
The pattern is always the same. The founder experiences a problem, builds a solution to that problem, launches it, gets a handful of early users who are basically friends or people who politely signed up, then the product slowly dies because it turns out the founder's version of the problem and the customer's version of the problem were completely different things. The founder thought the problem was the lack of a tool. The customer's actual problem was something upstream, a process, a workflow, a habit that no tool was going to fix.
The products that survive are almost always built by people who talked to 30+ potential customers before writing a line of code and genuinely changed direction based on what they heard. Not the ones who did 3 calls to validate what they already believed.
Most founders treat customer research as a box to check, not a reason to kill their idea.
submitted by /u/Odrac_
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The pattern is always the same. The founder experiences a problem, builds a solution to that problem, launches it, gets a handful of early users who are basically friends or people who politely signed up, then the product slowly dies because it turns out the founder's version of the problem and the customer's version of the problem were completely different things. The founder thought the problem was the lack of a tool. The customer's actual problem was something upstream, a process, a workflow, a habit that no tool was going to fix.
The products that survive are almost always built by people who talked to 30+ potential customers before writing a line of code and genuinely changed direction based on what they heard. Not the ones who did 3 calls to validate what they already believed.
Most founders treat customer research as a box to check, not a reason to kill their idea.
submitted by /u/Odrac_
[link] [comments]
Continue reading...