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The Jessica Trend or Jessica Trick is a parenting trend based on the theory that yelling the name "Jessica" will make a crying toddler settle down. The trend, which involves filming and uploading videos to test the theory, started spreading on TikTok in late March 2026 and was popularized in mid-April 2026, resulting in many videos that seem to show toddlers ending their tantrums abruptly due to the Jessica trend. The trend also inspired theories as to why it works, with one therapist suggesting it's the sudden shift in tone when saying the name that causes the toddler's brain to "reset" out of tantrum mode.
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