'Changing Consumer Habits' Becomes Cryptic Catchphrase For Memes And Controversial Jokes

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Changing Consumer Habits is a catchphrase, often considered to be a dog whistle, used in memes that originated online in early May 2026 based on a viral tweet by the official Polymarket X / Twitter account about the fast-food chain McDonald's eliminating its self-serve soda stations nationwide by 2032, with the company citing, "changing consumer habits." Over the following days, the statement "changing consumer habits" came to be used in jokes and memes by some as a way to blame Black people and immigrants for the McDonald's change and other societal problems that people perceived as having caused a shift from a "high-trust society" to a "low-trust society," primarily in the U.S.

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